Perfect for unhurried, elegant moments on a sun-drenched beach, with the sea breeze brushing your skin, or strolling through cobbled streets in a quiet coastal town as the afternoon light begins to soften.
Experience pure sophistication with the Tarde Serena, a genuine Jipijapa hat, painstakingly woven from the tender stalks of the Carludovica palmata, known locally as “jipi.” This timeless piece is a graceful nod to relaxed afternoons and effortless style — a true celebration of Mexican craft and culture.
Each hat is carefully woven by hand by artisans in Mexico, using a traditional method passed down for generations. The work is done in humidified limestone caves, where the controlled environment keeps the straw soft and flexible. This allows for a tighter, more durable weave that stands the test of time.
The wide brim and elegant black bow give Tarde Serena its distinct, feminine charm — perfect for garden parties, coastal escapes, or simply basking in the shade with a book in hand.
Heritage & Character
- Material: 100% Jipijapa (Carludovica palmata “Toquilla palm”) straw.
- Herringbone Weave: Lightweight diamond-pattern weave offering both breathability and lasting form.
- Handmade in Mexico: Every piece supports artisan communities and preserves cultural craftsmanship.
- Individually Finished: Each hat is shaped and trimmed by hand in England, creating subtle, one-of-a-kind variations.
- Wide Brim Elegance: Gracefully proportioned for sun-drenched days and soft silhouettes (Approx. 10-12 cm wide).
